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Independent Luxury - The Four Innovation Strategies To Endure In The Consolidation Jungle (Hardcover, 1st ed. 2015): Jonas... Independent Luxury - The Four Innovation Strategies To Endure In The Consolidation Jungle (Hardcover, 1st ed. 2015)
Jonas Hoffmann, Laurent Lecamp
R1,595 Discovery Miles 15 950
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In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

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